There’s a particular brand of piety that clings to the phrase “cultural heritage.” It rolls off the tongue at UNESCO galas and in the brochures of ministries of culture with the soft, sanctified hush of a prayer. We’re meant to picture sun-bleached temples, folk dances performed in embroidered vests, the crumbling arches of a forgotten empire. But heritage, my darlings, is never just a collection of old things. It’s a guest list—a curation performed by whoever happens to be holding the velvet rope at the door. And the bouncers change with every regime.
The Museum as a Safe, Not a Storyteller
Walk into any national museum in a former Soviet republic and you’ll feel it immediately: the ghost of the five-year plan lurking behind the glass cases. The narrative is linear, triumphant, suspiciously tidy. In Belarus, the Great Patriotic War museum in Minsk has been rebuilt, expanded, and lacquered with so much state sentiment that the actual horrors of 1941–1945 become a backdrop for a morality play about resilience, loyalty, and the eternal wisdom of the current president. The objects on display—letters, rifles, a child’s singed shoe—are real. But their arrangement is a political argument dressed in the neutral tones of conservation.
Here’s the first sleight of hand: heritage is framed as preservation, when it’s really production. A regime doesn’t simply protect the past; it manufactures a version of it that justifies the present. The Romanovs did it with onion domes and Fabergé eggs, the Soviets did it with constructivist monuments and tractor factories, and the post-Soviet oligarchies do it by restoring cathedrals while letting the communal apartments rot. Each era picks its icons, and the unpicked are left to molder in the archives, or worse, in plain sight.

Ruins That Speak the Right Language
Consider the strange afterlife of socialist-era memorials in the Baltic states. After 1991, Estonia, Latvia, and Lithuania faced a curatorial crisis: what to do with the bronze soldiers, the heroic workers, the concrete fists thrusting toward a discredited sky? Some were toppled, dragged to sculpture parks on the outskirts of town where they now stand like embarrassed uncles at a wedding. Others were left in place but re-signified, stripped of their plaques, treated as mere “aesthetic objects” of a bygone style. The Tallinn Bronze Soldier, a Red Army memorial, became an international diplomatic incident in 2007 when Estonian authorities relocated it from the city center to a military cemetery. The riots that followed were not about a statue; they were about who controls the symbolic center of the city—and thus, who owns the story.
And here’s the second trick: regimes don’t merely add to heritage; they subtract, silence, and rebrand. The same process happens in reverse when authoritarian nostalgia takes hold. In Hungary, Viktor Orbán’s government has poured millions into reconstructing historic castles and squares in a faux-imperial style that erases the twentieth century almost entirely. The goal is to create an unbroken, pre-communist, Christian-national timeline where the interruptions—fascism, socialism, 1956—become minor stains on a glorious wall hanging. It’s heritage as Photoshop, not archaeology.

The Market’s Invisible Hand in the Archive
Of course, it would be a grave mistake to think only overtly political regimes reshape heritage. The market is a regime too, and its methods are more insidious because they smell of nothing at all. Look at the “revitalization” of historic city centers from Lisbon to Lviv. Artists’ squats, family-run bakeries, and the chaotic vernacular of centuries are replaced by heritage-branded luxury apartments and artisanal gelato shops. The buildings are preserved—their facades scrubbed, their wrought-iron balconies reinforced—but the life inside them is evicted. The heritage object becomes a prop for Airbnb photo shoots. The city becomes a museum of itself, and the former inhabitants are cast as extras who forgot their lines.
In Tbilisi, the government’s “New Tiflis” project has seen the demolition of entire historic courtyards—the famous Italian courtyards with their shared balconies and grapevines—to make way for glass-and-steel hotels that promise “authentic Georgian hospitality.” The irony is so thick you could bottle it and sell it in the duty-free shop. The intangible heritage—the neighborly shouting, the polyphonic singing drifting from an open window, the way a whole community lived in a semi-public space—is annihilated so that the image of heritage can be sold to tourists. The state and the developer are co-authors of a new, sterilized past.
When the People Become the Exhibit
UNESCO’s intangible cultural heritage list was meant to be a corrective to the stone-and-mortar bias of traditional preservation. It covers practices: oral traditions, rituals, festivals, crafts. But even here, the political hand is heavy. A government must nominate a practice; a government must define its boundaries, its practitioners, its “authentic” form. Suddenly, a living, messy, evolving tradition becomes a fixed asset on a national balance sheet. The Turkish coffee fortune-telling, the Armenian lavash baking, the Chinese shadow puppetry—all lovely, all deserving of celebration. But once listed, they’re subject to a new kind of political management. Tourism ministries set up demonstration villages. Authenticity becomes a certification, and practitioners who deviate from the state-approved version risk losing their status, their funding, their visibility.
The dark comedy here is that heritage, which ought to belong to communities, is systematically alienated from them through the very act of official recognition. The regime—be it a nation-state, a regional authority, or a global body like UNESCO—becomes the arbiter of what counts and what does not. A folk song that criticizes the government will never make the list. A dance that was once part of a fertility ritual gets cleaned up, costumed, and performed for dignitaries, its bawdy lyrics replaced with patriotic verse. The heritage is saved, but the soul is quietly executed.

The Forgetting Machines
Let’s speak plainly about destruction. When ISIS took sledgehammers to Palmyra, when the Taliban dynamited the Buddhas of Bamiyan, the world gasped at the “loss of cultural heritage.” And it was a loss, a profound one. But the world’s grief was selective. The same countries that mourned Palmyra had, a decade earlier, watched the looting of the Iraq Museum in Baghdad with something closer to embarrassment than outrage. The destruction of heritage is never just about the objects; it’s about the narrative violence. The Buddhas of Bamiyan were not just statues; they were evidence of a pre-Islamic, Buddhist past that the Taliban needed to erase to consolidate their theological-political project. To destroy heritage is to destroy the physical counter-argument to your ideology.
But destruction isn’t always so theatrical. There’s a slower, bureaucratic form of erasure that happens in plain sight. Archives are deaccessioned. Funding is cut for the preservation of minority languages. School curricula are rewritten to emphasize one lineage of “national” culture while ignoring others. In Russia, the “foreign agent” law has effectively criminalized the work of independent historians, archivists, and memory activists who try to preserve the heritage of political repression, of the Gulag, of the many ethnic groups whose histories complicate the grand Slavic narrative. The state does not need to bulldoze a building; it just needs to make sure nobody teaches you why it mattered.
The Aesthetics of Resistance
And yet, heritage has a stubborn afterlife. It leaks out. In the occupied territories of Ukraine, Russian authorities have rushed to “restore” historical monuments, issue new textbooks, and rename streets. But the local populations continue to tend the graves of Ukrainian Insurgent Army soldiers, sing banned songs in private, and pass down the recipes that carry the taste of a different identity. Heritage here becomes a form of low-level guerrilla warfare, a refusal to accept the official inventory of what is valuable.
This is why I, as a critic, refuse to separate aesthetics from politics. Every act of naming something “heritage” is a political act. Every list, every museum label, every restored facade is a small coup. The question is never simply “Is this beautiful?” or “Is this old?” The question is: Who wants me to remember this, and in precisely this way? What are they asking me to forget?
Frequently Asked Questions
Why does cultural heritage become a political battleground?
Because heritage is not about the past—it’s about legitimizing the present. Controlling what is remembered, how it’s remembered, and what is allowed to fade into obscurity gives a regime the power to shape collective identity. A statue, a folk song, or a historic district is a piece of evidence in the ongoing trial of national legitimacy.
How does the market act like a political regime in shaping heritage?
The market imposes a logic of profitability and consumption. It preserves the shell of heritage—the picturesque facade, the quaint tradition—while evicting the living communities that gave it meaning. Gentrification, tourism-driven “revitalization,” and the branding of cultural practices turn heritage into a commodity. The selection principle is not ideological doctrine but return on investment, which is an ideology all its own.
Can heritage ever be truly neutral or apolitical?
No. The very act of selecting something for preservation—whether by a state, a museum, or an international body—involves choices about value, significance, and narrative. Even inaction is political: what is not preserved, not funded, not taught is actively being erased. The fantasy of neutral heritage is a luxury belief of people who have never had their history contested.
What can ordinary people do to resist politicized heritage narratives?
Pay attention to the gaps. Ask who is missing from the museum, the textbook, the landmark list. Support community archives, oral history projects, and independent cultural initiatives that document the unofficial, the marginalized, the inconvenient. The most radical act is often simply to remember out loud, in public, and to refuse the tidy version handed to you.





