The Museum of Useful Things
Every museum is a graveyard of choices. Not the artists’ choices—the bureaucrats’, the revolutionaries’, the quietly vindictive. Walk through a national gallery and you’re not seeing history. You’re seeing a curated argument about what history should have been. The frames are political. The lighting is ideological. The little plaques were written by the winners, or at least by the people the winners decided to keep around.
I’ve spent too much of my life in these mausoleums, squinting at labels that try to convince me a mediocre portrait of some forgotten duke is “a vital window into the early modern psyche.” It’s not. It’s a window into who had enough cash to sit still for three weeks while a well-connected painter immortalized their jowls in oil. The question of cultural heritage is never just about beauty or significance. It’s about who gets to build the archive, and who gets to burn the rest.
The Tsar’s Taste as State Policy
Let’s start with the obvious example, because it’s the one I know in my bones. Imperial Russia didn’t just collect art—it weaponized it. Catherine the Great, that German import with a bottomless appetite for power and porcelain, understood that a throne needs a backdrop. She bought entire libraries, snatched up Old Masters, and commissioned neoclassical monstrosities that screamed “Enlightenment” while serfs froze to death on her estates. The Hermitage wasn’t a museum. It was a manifesto. Every canvas, every marble bust, declared that Russia belonged at the European table, even if it had to drag its peasantry there by the hair.
But what never made it into those gilded rooms? The folk art, the village icon corners, the oral epics that actually shaped the Russian imagination. Too messy, too Orthodox, too narodny for a court that spoke French and collected Italian. The regime decided “heritage” meant whatever made the empire look like a credible Enlightenment project. The rest was provincial clutter, left to rot until Soviet ethnographers—for entirely different ideological reasons—suddenly decided it was precious.

Revolutionary Vandalism as Curatorial Method
Then came 1917, and the Bolsheviks did what all good revolutionaries do: smashed the old icons and immediately started building new ones. The difference is they were honest about it. No polite talk of “recontextualizing” or “problematic legacies”—just hammers to the faces of saints and church bells melted down for tractor parts. The avant-garde had a brief, glorious moment where destruction was the official aesthetic. Tatlin’s Tower, that spiraling steel fantasy that never got built, was the perfect monument to a regime that wanted to erase the skyline and start over.
But even the Soviets couldn’t sustain pure iconoclasm. By the 1930s, Stalin needed a usable past. Suddenly, Pushkin was a proto-revolutionary. Medieval icons weren’t superstition anymore—they were “national artistic achievements.” The regime that had dynamited cathedrals started restoring them, carefully editing out the religious bits and leaving the “cultural” bits. Heritage became whatever could be scrubbed clean of its original meaning and repurposed for the current propaganda. The same bronze horseman that once celebrated Peter the Great’s imperial stomp now symbolized the unstoppable march of the proletariat. The statue didn’t change; the caption did.
The UNESCO Industrial Complex
Today, we pretend this process has become objective. We have international committees, nomination dossiers, “outstanding universal value.” It’s a beautiful fiction. In reality, UNESCO World Heritage designation is just geopolitics with better graphic design. Sites become heritage when a nation-state has the bureaucratic muscle and diplomatic clout to push them through. Cambodia gets Angkor Wat because France—its former colonizer—helped assemble the application. Syria’s sites get fast-tracked for emergency listing when the West wants to signal concern without sending troops. Palestine’s applications become proxy wars over statehood recognition.
The list itself is a map of power. Europe is absurdly overrepresented with its cathedrals and old towns, while entire African civilizations remain “intangible heritage” at best—which is UNESCO-speak for “we acknowledge you exist, but we’re not giving you a budget.” The whole apparatus pretends to be a neutral arbiter of universal value, but it’s just another arena where nations fight for the right to define what matters. Heritage is a resource, like oil or lithium, and the designation process is its extraction industry.

Erasing to Remember: The Balkan Case Study
If you want to see heritage politics in its purest, most naked form, look at the Balkans. The wars of the 1990s weren’t just ethnic cleansing of people; they were ethnic cleansing of memory. Mortars targeted libraries. Snipers aimed at minarets. The destruction of the Sarajevo National Library in 1992 wasn’t collateral damage—it was a precise strike against the idea that Bosnian Muslims had a written culture worth preserving. Two million books, manuscripts, and documents burned while firefighters were shot at. The message was clear: your past is invalid. We are writing the new history, and it starts with ash.
Post-war reconstruction became its own battlefield. In Mostar, the rebuilt Old Bridge was hailed as a symbol of reconciliation. But walk through the city today and you’ll find that the bridge connects two ethnically segregated neighborhoods that barely acknowledge each other’s existence. The heritage site is a stage set, a Potemkin village of multiculturalism built with international funds while the real divisions fester beneath. The bridge was restored; the trust wasn’t. Heritage here functions as a polite fiction, a way for the international community to declare victory and go home.
Corporate Heritage: When Brands Become Sacred
But let’s not pretend this is only about ancient ruins and dusty archives. The most aggressive heritage-shapers today are corporations. Walk through any gentrified neighborhood and you’ll see the old factory converted into loft apartments, the industrial machinery polished and displayed as “heritage features.” The brutal exploitation that happened inside those walls is aestheticized into exposed brick and authentic charm. The workers are gone, replaced by young professionals who pay a premium to live inside someone else’s trauma, tastefully renovated.
Disney does this on an industrial scale. It doesn’t just create entertainment; it creates “classics”—a term that implies heritage, permanence, cultural necessity. The Disney vault strategy, where films are periodically released and then locked away, artificially manufactures scarcity and reverence. It’s heritage as a subscription model. And when Disney decides that certain older films contain “outdated cultural depictions,” it quietly edits them or adds disclaimers, retroactively reshaping the archive to suit current brand requirements. This isn’t curation; it’s corporate memory management, and it’s more powerful than any state heritage ministry because it shapes what millions of children consider their shared cultural inheritance.
The Museum of the Disappeared
For every object that survives, a thousand are deliberately forgotten. Sometimes the forgetting is violent, as with the Taliban’s destruction of the Bamiyan Buddhas or ISIS taking sledgehammers to Palmyra. But more often, it’s bureaucratic. Archives are deaccessioned because storage is expensive. Languages die because governments decide they’re not worth teaching. Entire musical traditions vanish because state radio only plays approved genres. Heritage isn’t just what we choose to remember; it’s what we choose to stop funding.
Consider the Soviet policy toward jazz. In the 1920s, it was decadent Western noise. In the 1930s, it was cautiously permitted if sufficiently “Sovietized.” By the 1940s, state jazz orchestras were touring, and the music had been rebranded as a proletarian art form—never mind that its origins were in Black American communities that the USSR simultaneously romanticized and misunderstood. The music survived, but only by being politically reclassified. The same notes, different heritage label. The saxophone didn’t change; the paperwork did.

Digital Heritage: Who Owns the Server Owns the Past
The newest frontier of heritage politics is digital. When a social media platform deletes old posts, it’s not just cleaning up storage—it’s deciding which cultural artifacts survive. The early internet was a chaotic, glorious mess of personal websites, forums, and experimental art. Most of it is gone now, not because of war or natural decay, but because hosting fees stopped being paid and corporations bought up platforms and shut them down. GeoCities, that magnificent eyesore of the 1990s web, was erased by Yahoo in 2009. Millions of homemade pages—digital folk art—vanished overnight. The Internet Archive tries to save what it can, but it’s one nonprofit against the entire tech industry’s planned obsolescence.
And what gets preserved? The polished, the profitable, the algorithm-friendly. Streaming services decide which films and shows remain accessible. Google’s cache determines which news articles survive link rot. The past is increasingly stored on private servers, subject to terms of service that can change with a click. We’re building the largest cultural archive in human history, and we’ve handed the keys to a handful of corporations that have no legal obligation to preserve any of it. The Library of Alexandria burned once; our digital libraries are being quietly deleted every day.
The Useful Past: A Practical Guide for Autocrats
So how does a regime actually reshape heritage? The toolkit is surprisingly consistent across centuries and continents. Step one: invent a glorious origin story. Every nation-state needs a founding myth, preferably involving heroic ancestors who conveniently share the current regime’s values. Step two: identify the enemies of heritage—the barbarians, the vandals, the previous regime that “neglected” the nation’s treasures. This justifies both the destruction of their symbols and the elevation of yours. Step three: build the monuments. Museums, memorials, restored old towns. Make them photogenic. Make them Instagrammable. Heritage tourism is soft power with a gift shop.
Step four: control the narrative infrastructure. This means school curricula, state media, the training of tour guides, the wording of plaques. It’s not enough to have the objects; you need to control what people think when they look at them. Step five: manage dissent through selective preservation. Allow a few “critical” voices into the archive—a dissident’s manuscript here, a banned film there—to demonstrate your tolerance. But frame them carefully. Make them exceptions that prove the rule. The dissident becomes a “tragic figure” rather than a political threat. The banned film becomes a “curiosity” rather than an indictment.
This playbook works whether you’re a 19th-century empire, a 20th-century totalitarian state, or a 21st-century tech platform. The tools change; the logic doesn’t. Heritage is always a selection from the past for the purposes of the present. The question is never “Is this valuable?” but “Valuable to whom, and for what?”
FAQ
Isn’t some cultural heritage objectively more important than others?
Only if you accept that “importance” can be measured outside of any cultural or political framework—which it can’t. The Sistine Chapel ceiling is objectively a technical achievement, but its status as “world heritage” depends on a chain of political decisions: the Vatican’s promotion of Michelangelo, the Catholic Church’s survival as an institution, Western art history’s canon formation, and UNESCO’s funding priorities. A Mongolian throat-singing tradition might be equally complex and ancient, but it lacks the institutional backing. Importance is assigned, not discovered.
Doesn’t heritage preservation protect things from politics?
Quite the opposite. Preservation is one of the most political acts possible because it requires choosing what to protect, how to protect it, and who pays for it—all deeply political decisions. When a government funds the restoration of a cathedral but not a mosque, that’s a political statement. When a museum accepts corporate sponsorship from an oil company to fund an exhibition on climate change, that’s a political negotiation. The fantasy of apolitical heritage is just a way to avoid discussing who holds power.
What about community-driven heritage efforts? Aren’t those more authentic?
Community heritage can be a genuine counterforce to state narratives, but it’s not immune to politics. Communities themselves are divided along lines of class, ethnicity, gender, and generation. Whose version of “community heritage” gets preserved? The elders’ oral traditions or the youth’s street art? The women’s textile patterns or the men’s hunting songs? Even grassroots preservation involves choices about what to value and what to let fade. The difference is that the power dynamics are more local and less bureaucratic—but they’re still power dynamics.
Can heritage ever be genuinely universal?
Only if you believe in the possibility of a genuinely universal human perspective, which I don’t. Every act of preservation is an act of exclusion. To save one building, you must not save another. To fund one museum, you must defund something else. The pretense of universality is usually a way for dominant cultures to present their particular values as natural and inevitable. The British Museum’s claim to be a “museum of the world” is a perfect example—it’s a museum of what Britain extracted from the world, displayed according to British taxonomies, with labels written in English. That’s not universal; that’s imperial.
So the next time you walk through a heritage site, don’t ask what it tells you about the past. Ask who decided it should survive, who paid for its restoration, and whose past was thrown away to make room for it. The answers are usually written in very small print, if they’re written at all.










