Heritage, Inc.: How Power Decides What’s Worth Saving

Crumbling classical columns against a hazy sky, a visual of heritage under negotiation

Every government that seizes a palace has to figure out what to do with the throne—immediately. Smash it to gravel? Gild the thing until it screams? Stick it behind glass and charge admission? The answer is never neutral, because heritage isn’t some dusty list of pretty old objects. It’s a political instrument, sharpened or blunted depending on whose hand is on the whetstone. What we call cultural heritage—the buildings we protect, the dances we archive, the recipes we enshrine as national—is always a by-product of the present regime’s anxieties, ambitions, and grudges. The past doesn’t speak for itself; it gets ventriloquized, constantly.

I’m not talking about the crude stuff, the dynamited Buddha statues or toppled bronze generals. That’s heritage destruction as spectacle, and it’s almost too easy to analyze. The more absorbing work happens in the quiet offices of ministries of culture, in the phrasing of UNESCO applications, in the curatorial choices that lift one folk song while letting another rot in a forgotten archive. This is heritage as a slow, bureaucratic art form—a watercolor of national identity that gets repainted every time the cabinet changes.

The Museum as Morgue and Nursery

Consider the classic post-revolutionary museum. The old regime’s treasures aren’t simply destroyed; that would be wasteful, and revolutions, despite their rhetoric, are often surprisingly thrifty. Instead, objects are reclassified. A crown becomes a “historical artifact,” its ritual potency stripped. A religious icon becomes “folk art,” its divine power neutralized by a wall label. The museum performs a kind of taxidermy: it kills the living, dangerous meaning and mounts the carcass for polite contemplation. The Soviets were masters of this. Churches turned into museums of atheism, with the sacred vessels displayed as examples of “priestly exploitation.” The aesthetic experience—the gold, the incense, the candlelight—was deliberately severed from the theological. You were meant to admire the craftsmanship and despise the craft.

But a museum can also be a nursery. New regimes need roots, fast. They need to prove they were inevitable, that they emerged organically from the soil of the Volk or the narod. So they invent traditions with astonishing speed. Peasant blouses become the national costume, even if peasants in three different regions wouldn’t have been caught dead in the same embroidery pattern. A minor dialect is standardized and taught in schools as the mother tongue, while living dialects are shamed into extinction. The museum, in this mode, is a greenhouse, forcing blooms out of season to decorate the new state’s bare walls. The result is often beautiful. That’s the unsettling part. Aesthetic quality lacks a political conscience.

The UNESCO Industrial Complex

The international heritage regime, anchored by UNESCO’s World Heritage list, pretends to rise above national politics. It doesn’t. The list is a geopolitical beauty pageant where the swimsuit competition has been replaced by an “outstanding universal value” competition, and the bribes are tourism revenue and soft-power bragging rights. Governments nominate sites that flatter their current self-image, not necessarily the sites that are most historically significant. A multi-ethnic trading port might be snubbed in favor of a monolithic fortress that better aligns with an ethno-nationalist narrative. The dossier itself becomes a work of political literature, smoothing over inconvenient histories of conquest, slavery, or religious strife with euphemistic prose that could put a Soviet propagandist to shame.

Take the recent scramble to inscribe intangible heritage—the dances, the foodways, the oral epics. This is where the manipulation becomes almost intimate. A state decides that this version of a wedding lament is authentic, while that version, sung by a minority group or in a disfavored region, is a corrupted deviation. The state funds one troupe, archives one melody, and lets the rest wither. Heritage becomes a monopoly. The living practice is pruned into a topiary shape that pleases the ministry. Tourists then photograph the topiary and call it culture. The irony, dark and rich as espresso, is that the act of preservation often kills the thing it claims to love, by removing it from the messy, adaptive, disrespectful flow of everyday life.

Sunlight pouring through a grand museum hall with sculptures, a space of curated memory

Selective Amnesia as Policy

Heritage is as much about forgetting as remembering. Every protected building announces that something else was not worth protecting. Demolition is the most honest form of heritage criticism. When the postwar planners bulldozed medieval city centers to build concrete utopias, they were not just being philistines; they were making an ideological argument that the future mattered more than the past, or that a certain past—one of narrow alleys, class hierarchy, and unsanitary shadows—deserved to be erased. The current backlash, the frantic reconstruction of “historic” centers using modern materials and air-conditioning, is its own ideological argument: a longing for a pre-modern coherence that never existed, a Disneyfied past that sells apartments at a premium.

Sometimes the amnesia is more surgical. A fascist regime falls, and its architectural legacy poses a problem. You can’t demolish every stadium and post office built under the dictator; the country would be a crater. So you keep the buildings but scrub the symbolism. The fasces are chiseled off the façade, but the aggressive symmetry remains. The building’s body language—its bullying scale, its intimidating classicism—still whispers the old ideology to anyone who knows how to listen. Walk through the EUR district in Rome and tell me the marble doesn’t remember Mussolini. It does. Stone has a long memory, even if the plaques are changed. The regime shapes heritage not only by what it builds, but by what it deems un-demolishable, forcing future generations to live inside the carcass of a defeated idea.

Heritage as a Weapon of War

In conflict zones, heritage becomes a hostage. Belligerents target the enemy’s libraries, shrines, and archaeological sites not as collateral damage but as a deliberate strategy to un-person a people, to prove they never had a civilization worth respecting. This is the logic of the book burner, scaled up to an urban level. The international outcry that follows—the UNESCO emergency sessions, the promises to rebuild—is often a form of impotent theater. But even the theater has a political script. Some destroyed heritage is mourned globally; some is ignored. The destroyed mosque gets headlines; the destroyed Sufi shrine, a few paragraphs. The media and the international bodies reflect a hierarchy of heritage that is itself political, shaped by centuries of Orientalism, Cold War alliances, and current migration crises. We mourn the ruins that look like our ruins.

And then comes the reconstruction, which is never a neutral restoration. The rebuilders must choose which version of the destroyed site to resurrect. The 12th-century church? The 18th-century remodelling? The pre-war state, complete with the 1950s electrical wiring? Every choice is a political claim about the golden age to which the nation aspires. Reconstruction is nostalgia armed with a budget and a cement mixer.

Scaffolding on a historic building under reconstruction, a facade of restoration and revision

The Banality of Heritage Bureaucracy

Most heritage decisions are not made by mustache-twirling villains. They are made by committees. A group of well-meaning experts, underpaid and over-caffeinated, sit in a conference room and decide which 19th-century warehouses are “characteristic” and which are “detractors.” They apply criteria, weigh integrity against authenticity, and fill out forms. But the criteria themselves are political sediments, layers of assumptions that have hardened into policy. The preference for “integrity”—for a site to contain all its elements—favors wealthy nations that can afford to keep whole historic districts intact. The preference for “authenticity”—for materials to be original—can punish cultures that traditionally rebuild their sacred sites in wood, seeing the act of renewal as sacred, not the material itself. The very vocabulary of heritage management is a Western dialect that doesn’t translate cleanly.

This bureaucratic machinery is exceptionally good at absorbing dissent. Local communities protest that their lived relationship with a site is being disrupted by a heritage listing that bans them from making changes or holding ceremonies. The committee listens, nods, and issues a report acknowledging the “intangible dimension.” The report is then filed, and the ban remains. Heritage management becomes a form of colonial administration, carried out by a domestic elite trained in the same methods. The locals are treated as custodians of a resource, not as owners of a living practice. They are the museum guards of their own lives.

The Market as Regime

We must also speak of the invisible regime: the market. In many places, especially where the state has retreated, heritage is not nationalized but Airbnb-ized. City centers become “heritage zones” where the architectural fabric is preserved, but the social fabric is shredded. The bakery that had served the neighborhood for a century is replaced by a artisanal gelato shop that pays triple the rent. The building is saved; the life that animated it is evicted. This is a political outcome driven by capital, often abetted by heritage policies that make no provision for social continuity. The aesthetic is preserved as a premium backdrop for consumption. The result is a city that looks like itself but feels like a lobby. This is heritage as taxidermy, again, but this time the killer is not the state but the tourist euro.

The regime, whether political or economic, ultimately decides what is worth the cost of maintenance. Heritage is a subscription service, paid for annually with public funds or private equity. When the money stops, the roof collapses. In that collapse, there is a brutal honesty. A society that cannot afford to keep a roof over its own history is telling you something about its present priorities. Sentiment is cheap; mortar is expensive. Every restored dome is a political argument that won.

Frequently Asked Questions

Isn’t some heritage just objectively beautiful and worth saving, regardless of politics?

Beauty is always a judgment, and judgments are shaped by training, class, and context. The very idea that a building or object can be “objectively” beautiful and thus universally valuable is a legacy of Enlightenment universalism—a political philosophy. Many cultures don’t separate beauty from function or spiritual power in this way. Declaring something a masterpiece worthy of global protection is a power move; it asserts that one aesthetic tradition has authority over another. I am not saying we shouldn’t protect beautiful things. I am saying we should be honest about who is calling it beautiful and why that voice gets to win.

What about grassroots heritage movements? Aren’t they pure expressions of community?

Grassroots movements can be powerful acts of resistance against state-imposed amnesia, and I would chain myself to a threatened library as fast as anyone. But even grassroots heritage is political. A community choosing to preserve a particular building, a particular song, is making a statement about its identity, often in opposition to a dominant narrative. That is politics by other means. The purity is an illusion. The question isn’t whether politics is involved, but which politics, and whose interests are served. A neighborhood association fighting to save a mural is as political as a ministry demolishing it; they just have less artillery.

Does this mean all heritage protection is a sham?

No. It means heritage protection is a practice of power, and like any power, it can be used to heal or to wound, to include or to erase. The sham is the pretense of neutrality. We should engage with heritage not as passive consumers of a sanctioned past, but as active, skeptical readers of a text that is constantly being revised. Look at a protected building and ask: Who lived here? Who was kicked out? Whose labor built this? Whose story isn’t being told on the plaque? The answers won’t make the building less beautiful. They will make it more interesting, and far more true.

Heritage is not a treasure chest. It is a battlefield, a workshop, and a mirror. The reflection is never static. The regime changes, and the mirror is re-silvered. Our job is to remember what the old reflection looked like, and to notice the new distortions. Aesthetics, my darlings, is never just aesthetics. It is the continuation of politics by other means, dressed up in old lace and demanding a UNESCO listing.